Insights

Experience–Market Fit is the missing link after Product–Market Fit—learn what EMF is (and isn’t), why users don’t come back, and how to boost retention and referrals

We live experiences all the time — in a conversation, on a trip, while using a product, or when visiting a place. But what exactly is an experience? Experiences are moments that move us, make us feel, and stay in our memory. They are instances where something happens — an exchange, a contact, a sensation — and we are no longer the same afterward. Every experience begins with an interaction. It can happen with a person, a product, a space, a brand, or even an idea. What makes