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We live experiences all the time — in a conversation, on a trip, while using a product, or when visiting a place. But what exactly is an experience? Experiences are moments that move us, make us feel, and stay in our memory. They are instances where something happens — an exchange, a contact, a sensation — and we are no longer the same afterward. Every experience begins with an interaction. It can happen with a person, a product, a space, a brand, or even an idea. What makes